Case Study: Translating User Needs

Most of my clients come to me for one of two things: building a visual identity from scratch or elevating existing designs to a more professional and polished standard. I specialize in translating user needs into creative, goal-driven design solutions by combining brand assets, strategic research, and iterative feedback.

Project Approach

Clients typically provide a brand guide, logos, sample materials, or references to what they want to achieve. I begin each project by carefully reviewing this material, followed by deeper research—this includes studying the client’s website, reading about competitors, and identifying design trends relevant to their industry. My goal is to understand the brand not just visually, but contextually, so I can build assets that support their mission and connect with their audience.

My Process

1. Discovery & Research: I analyze the client's existing assets and online presence to identify strengths and gaps. I explore peer and aspirational brands to assess design direction.

2. Concept Development: Using provided parameters, I create initial concepts that align with brand messaging and user expectations.

3. Design Execution: I build clean, scalable visuals including UI elements, digital layouts, and custom graphics that match the brand voice.

4. Feedback Integration: I present updated versions based on client feedback, often with multiple variations to guide the decision-making process.

Featured Work

• Maxwell (https://himaxwell.com): I helped refine the digital experience by designing consistent UI components and iconography that aligned with their clean, tech-forward branding.

• Minds That Play (https://mindsthatplay.com): I created colorful, engaging visuals to reflect the play-based, therapeutic nature of the business, enhancing user understanding and trust.

• My Pure Oasis (https://www.mypureoasis.com): I reworked their digital layout and promotional graphics to support a more modern and inviting in-store experience.

Results

Across all projects, my design improvements led to stronger visual consistency, more user-friendly interfaces, and better alignment with business goals. My role extends beyond execution—clients trust me as a creative partner who understands how to transform abstract needs into meaningful visual outcomes.